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Today's Design logoGreat to see a new site enter the fray. To celebrate the inauguration of the site, I'll evaluate its logo. I can see what @giel is attempting to do here with the logo, turn the "today" into a sort of implicit UI element in the form of a day indicator. I observe that he wants to center the circle with the x-height, in that the evenness of the height lends itself to the centered red indicator. But day indicators of this sort, especially in this context would seem to call for title case or sentence case. Moreover, elsewhere in the UI, headings set in PP Editorial New are set in sentence case. In this subtle revision, I've cleaned up the kerning, adopted title case, and used a matching ellipse rather than a standard circle, which comes off as somewhat generic. Most importantly, I've used a curly quote rather than the straight quote used which is an incorrect usage, and curly quotes look more elegant to boot. Cheers to Giel on the launch.

Today's Design logo
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Bas de haan logoMade a rooster for my friend Bas. His last name means rooster in dutch. The monogram is created on a grid, since he is a furniture maker and specialises in perfect corner-connections and details in his work.

Bas de haan logo
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SmashX logoSmashX is a startup founded by an experienced team of market experts, software developers and designers. They develop white label mobile apps for various industries that help build brand engagement and facilitate the brand user in their daily work.

SmashX logo
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Newton lessen LogoMy first submit for today's design, not really from today but a visual identity project I did last year. ‘Newton lessen’ provides Science & Technology lessons and teaching materials for to primary schools in the Netherlands. I got asked to design the visual identity and make various branding materials. The brand's name, 'Newton Lessen,' pays tribute to Sir Isaac Newton, a famous scientist, astronomer and mathematician renowned for his many and important discoveries. Since Newton's work is vast and varied, I came up with the idea that Newton can’t be captured into a single symbol. Therefore I designed a dynamic and playful logo made up of four symbols, each representing something Newton discovered. F.e. an apple that symbolises the Laws of Gravity, a prism for his thoughts about the refraction of light, mathematical symbols representing calculus and the famous Newtonian telescope. #branding #science #logo

Newton lessen Logo
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Graphite Logo ExplorationAn open-source and free design software made by very passionate volunteers. For this #logo , I wanted to nod to Graphite’s roots. The current logo features a pencil, which is a big favorite among the folks who contribute to the software. So, I made sure to keep that iconic pencil in my design by giving it a little twist. By playing with negative space, I not only kept the pencil but also introduced a node, which is a key part of Graphite’s features.

Graphite Logo Exploration
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Huis van het Boek logoIn The Hague, you'll find a hidden gem for book enthusiasts: 'Huis van het Boek,' which translates to 'House of the Book.' The brand has been distilled to its core resulting in a self-explanatory logo that has given it a fitting, contemporary appearance.

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Graphite Logo Exploration #2An open-source and free design software made by very passionate volunteers. Similar to my first iteration, I decided on a slightly more abstract approach. I "carved" the pencil out of the hexagon. I think this makes for a really nice logomark/app icon! What do you all think?

Graphite Logo Exploration #2
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LogoArchiveI've been involved in building resources for designers since 2011, first with BP&O and later with LogoArchive. LogoArchive is the one I'm most proud of, and humbled to have so many support the project. In short, I wanted to build an archive of historical logos, the biggest online. I've been scanning and digitising these for years, and now have a platform to add these to. Working with logos has had a profound impact on the way I design client logos. I believe that a designer immersing themselves in timeless logos like these will improve. Small caveat. To build something of this scale and over a decade requires a huge effort and resources. It is funded by our generous subscribers, whom allow me to make this full time job. I publish a lot of free stuff on social for anyone that needs inspiration for free. #logos #branding #design

LogoArchive
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X - MonogramThis is an unused monogram for a project I was working on. Although I find the shape intriguing, the client and I decided that it is too complex for small sizes, which is how the logo will primarily be used. Despite this, I still believe it has something interesting in there worth exploring.

X - Monogram