Today's Design logo — Great to see a new site enter the fray. To celebrate the inauguration of the site, I'll evaluate its logo.
I can see what @giel is attempting to do here with the logo, turn the "today" into a sort of implicit UI element in the form of a day indicator. I observe that he wants to center the circle with the x-height, in that the evenness of the height lends itself to the centered red indicator.
But day indicators of this sort, especially in this context would seem to call for title case or sentence case. Moreover, elsewhere in the UI, headings set in PP Editorial New are set in sentence case.
In this subtle revision, I've cleaned up the kerning, adopted title case, and used a matching ellipse rather than a standard circle, which comes off as somewhat generic. Most importantly, I've used a curly quote rather than the straight quote used which is an incorrect usage, and curly quotes look more elegant to boot.
Cheers to Giel on the launch.
UPD logo — Logo design for a Dutch consultancy firm specializing in helping organizations achieve continuous improvement through strategic partnerships. The logo and design system are inspired by the infinity symbol, representing infinite progress.
LogoArchive — I've been involved in building resources for designers since 2011, first with BP&O and later with LogoArchive. LogoArchive is the one I'm most proud of, and humbled to have so many support the project.
In short, I wanted to build an archive of historical logos, the biggest online. I've been scanning and digitising these for years, and now have a platform to add these to.
Working with logos has had a profound impact on the way I design client logos. I believe that a designer immersing themselves in timeless logos like these will improve.
Small caveat. To build something of this scale and over a decade requires a huge effort and resources. It is funded by our generous subscribers, whom allow me to make this full time job. I publish a lot of free stuff on social for anyone that needs inspiration for free.
#logos #branding #design
