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Taurus University As an exercise, I designed a logo for a fictional institution called Taurus University. The star at the center of the monogram subtly nods to the astrological theme, inspired by the university's name. This project drew inspiration from going through the work of my favorite studio, CGHNYC, and designing a university logo has long been on my bucket list.

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Design Dissolve | Symbol ConstructionThe Keep Up Agency logo was developed with the aim of representing the strategic stages of the agency's services. The symbol is made up of three arrows that form a figure similar to a target, symbolizing the setting of goals and obtaining results. Each arrow represents a key element: strategies, tactics and objectives, culminating in a central target that illustrates the focus on results and success. The sans-serif typography chosen for the logo complements the symbol, ensuring a timeless and balanced appearance.

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Huis van het Boek logoIn The Hague, you'll find a hidden gem for book enthusiasts: 'Huis van het Boek,' which translates to 'House of the Book.' The brand has been distilled to its core resulting in a self-explanatory logo that has given it a fitting, contemporary appearance.

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Ruimtevolk dynamic logoThe dynamic Ruimtevolk logo, composed of letters in 1:1 squares, perfectly reflects the expertise and versatility seen in their urban development projects. Its modular design ensures easy and dynamic adaptation across various assets.

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Newton lessen LogoMy first submit for today's design, not really from today but a visual identity project I did last year. ‘Newton lessen’ provides Science & Technology lessons and teaching materials for to primary schools in the Netherlands. I got asked to design the visual identity and make various branding materials. The brand's name, 'Newton Lessen,' pays tribute to Sir Isaac Newton, a famous scientist, astronomer and mathematician renowned for his many and important discoveries. Since Newton's work is vast and varied, I came up with the idea that Newton can’t be captured into a single symbol. Therefore I designed a dynamic and playful logo made up of four symbols, each representing something Newton discovered. F.e. an apple that symbolises the Laws of Gravity, a prism for his thoughts about the refraction of light, mathematical symbols representing calculus and the famous Newtonian telescope. #branding #science #logo

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Today's Design logoGreat to see a new site enter the fray. To celebrate the inauguration of the site, I'll evaluate its logo. I can see what @giel is attempting to do here with the logo, turn the "today" into a sort of implicit UI element in the form of a day indicator. I observe that he wants to center the circle with the x-height, in that the evenness of the height lends itself to the centered red indicator. But day indicators of this sort, especially in this context would seem to call for title case or sentence case. Moreover, elsewhere in the UI, headings set in PP Editorial New are set in sentence case. In this subtle revision, I've cleaned up the kerning, adopted title case, and used a matching ellipse rather than a standard circle, which comes off as somewhat generic. Most importantly, I've used a curly quote rather than the straight quote used which is an incorrect usage, and curly quotes look more elegant to boot. Cheers to Giel on the launch.

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Graphite Logo ExplorationAn open-source and free design software made by very passionate volunteers. For this #logo , I wanted to nod to Graphite’s roots. The current logo features a pencil, which is a big favorite among the folks who contribute to the software. So, I made sure to keep that iconic pencil in my design by giving it a little twist. By playing with negative space, I not only kept the pencil but also introduced a node, which is a key part of Graphite’s features.

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